The key is to determine the best visualization that will get your point across.įor example, if the information can be organized into three categories, then a Venn diagram can be used: However, data visualization can be tricky since information can be presented in multiple ways. They also make it easier for the audience to remember the information.
Through data visualization, dense information can be shared with the audience faster and more efficiently.
Data VisualizationsĪ popular way to use infographics is to visually represent complex data. For example, if you already marked the first event to have occurred in 1990, then you shouldn’t use a different measure of time such as hours, months, or days for other events. Just remember to keep the time frames consistent to avoid confusing the audience. Timeline infographics are appropriate if you want to discuss the evolution or history behind something. Here is a simple example of a timeline infographic on the evolution of mobile phones:ĭesigned by Freepik When to Use Timeline Infographics From a reader’s perspective, these infographics are easy to understand because they follow a single flow. If the story you want to tell involves multiple events or changes over time, then you should use a timeline. Smaller businesses, however, will have a tougher time keeping up.įortunately for small businesses, once you understand the broad definition of infographics, using different types of infographics in your content strategy doesn’t require you to have deep pockets. If you’re a well-established brand, investing in standout content types like videos, mobile apps, and even VR then unique content should be no problem. Content marketers are going to have to be more unique with the types of content they create.” In an interview with Mention, Rand Fishkin of Moz says, “Marketing is going to be even more challenging than it is today.
Once you understand the power of infographics – and more specifically the different types of infographics that you can create to meet your content marketing needs – you will begin to understand the power of data visualization and how it can feed your marketing.īefore we go down that road, let’s take a step back.Ĭontent marketing experts predict that the industry will be a lot tougher. Think written blog posts are enough to keep your brand afloat? Think again.
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